The tracking hole
Since iOS 14, the Meta pixel misses a chunk of your conversions. Meta then optimises your spend on incomplete data — so you pay more for worse leads and can't prove which ads actually work.
AI automation for marketing · London, UK
You're paying for leads. Then losing them.
Firstreply makes every pound of ad spend traceable — and gets every enquiry a reply in under 60 seconds, automatically. Built for education, catering and events businesses running paid ads.
Book your free Lead Leak Audit
15 minutes · no obligation · we'll show you exactly where leads leak
- GDPR-compliant by design
- No long contracts
- UK-based
- AI never sends without approval
firstreply · pipelineLIVE
New lead enquiresWebsite form · Meta lead ad · 9:47 pm
00:00
Captured instantlyInto one pipeline — nothing sits in an inbox
00:02
AI drafts the replyYour tone, their question — ready in seconds
00:15
You approve — one tapWhatsApp alert · nothing sends without you
00:41
Reply sentLead answered while competitors sleep
00:58
⏱ enquiry → reply: under 60 seconds
The problem
Leads go cold in minutes. Most businesses reply in hours.
Someone fills in your form at 9pm. They hear back at 11am — after they've already booked your competitor. Research on lead response has shown the same thing for years: the odds of ever reaching an enquiry collapse within the first hour. And that's only half the leak.
The response gap
Enquiries land at evenings and weekends — exactly when nobody's watching the inbox. Every hour of silence is money you already spent, walking off to whoever replied first.
The follow-up fade
No reply doesn't mean no interest. Most enquiries need two or three polite nudges before they book — and almost nobody sends them consistently. So the lead just… fades.
The system
Three fixes. Stack them as you grow.
Start by fixing your tracking, add 60-second lead response, or hand us the whole engine. Every tier is GDPR-by-design and you own everything we build.
Tracking Fix
£800–£1,200 one-off, no ongoing fees
Your Meta ads are optimising on incomplete data. We fix the pipe — server-side, consent-aware, deduplicated — so every pound of spend becomes traceable.
What's included
- Meta Conversions API set up server-side — not just the pixel
- Event deduplication so conversions aren't double-counted
- GDPR-compliant, consent-aware event flow
- Before/after event match quality report
- Full handover documentation — you own it all
Speed-to-Lead System
£1,500–£2,500 setup, then £250/month
Every enquiry answered in under 60 seconds — drafted by AI, approved by you with one tap on WhatsApp, followed up automatically until they answer.
What's included
- Every lead source captured into one pipeline — forms, Meta lead ads, email
- AI-drafted reply in your tone within 60 seconds
- Human approval gate — you tap ✓ before anything sends
- Instant owner alerts on WhatsApp
- Automated polite follow-ups until they answer
- Monthly monitoring, tweaks and support
Full Growth Engine
£1,000–£2,000per month, rolling — 30 days' notice
Tracking, speed-to-lead, Meta ads management and automated reporting — one system, one monthly number, aimed at booked business rather than clicks.
What's included
- Everything in Tracking Fix + Speed-to-Lead
- Meta ads managed towards enquiries and bookings, not clicks
- Automated weekly report: spend → leads → replies → bookings
- Quarterly strategy review
- No long contracts — rolling monthly
Proof, not promises
Live with a real London business right now.
Diji Catering — a London catering company running paid ads — runs its enquiry pipeline on Firstreply. No cherry-picked screenshots; the numbers below are from the live system.
Case study: Diji Catering
Enquiries used to arrive by form and email, then wait for someone to spot them between events. Now every enquiry is captured the second it lands, an AI-drafted reply goes out within a minute of approval, and the owner gets a WhatsApp alert — even for enquiries that arrive mid-service on a Saturday night.
GitHub: Meta CAPI integration & GDPR-compliant n8n lead pipeline — the actual building blocks, in public.
4 hrs → 60 secaverage first-response time, before → after
[X]enquiries captured in [MONTHS] — none missed
100%of replies human-approved before sending
How it works
From leaky funnel to 60-second replies in two weeks.
Book your Lead Leak Audit
A free 15-minute call. We look at your ads, forms and inbox together and show you exactly where enquiries are leaking — and what each leak is costing you. No pitch deck, no obligation.
We build your pipeline
Over one to two weeks we set up your tracking and automations around the tools you already use. You approve every message template before anything goes live. Nothing changes on your website.
You reply first, every time
Enquiries get answered in under 60 seconds, follow-ups go out on schedule, and a weekly report shows spend → leads → replies → bookings. You just tap ✓ to approve.
Who's behind this
Built by a security engineer who did the marketing job first.
I'm Golam Rabbani. I spent years as a Digital Marketing Manager watching good leads die in inboxes — then took an MSc in Computer Network & System Security to learn how to build systems properly. Firstreply is both halves: marketing that converts, engineered by someone trained to protect your data.
- MSc Computer Network & System Security — University of Hertfordshire
- Ex-Digital Marketing Manager — I've run the campaigns, not just the code
- n8n & Python automation specialist — pipelines you can inspect on GitHub
Security & compliance
Your customers' data, treated like it matters.
Most agencies bolt automation onto your data and hope. Ours is designed by a security postgraduate, so compliance isn't an afterthought — it's the architecture.
GDPR by design
Data minimisation, lawful-basis mapping and consent-aware pipelines from day one. A data processing agreement is available for every engagement.
Human-in-the-loop, always
AI drafts; a human approves. No message reaches your customer without a sign-off. Approval gates are built into the workflow, not promised in a slide.
Least-privilege access
We request only the access each workflow needs, credentials are stored encrypted, and access is revoked at handover. You keep the keys to your own systems.
UK/EU data residency
Wherever the stack allows, data stays in UK/EU regions. Your customer records are never sold, shared or used to train anything.
Questions, answered straight
Frequently asked questions
Is my customer data safe?
Yes. Every pipeline is built GDPR-by-design: data minimisation, consent-aware event flows, UK/EU data residency where available, and your customer data is never sold or reused for anything else. The founder holds an MSc in Computer Network & System Security, and a data processing agreement is available for every engagement.
Will AI message my customers without approval?
No — never. Every automation includes a human approval gate. The AI drafts the reply; a human (you, or us on the Growth Engine) approves it with one tap before anything sends. You also sign off every message template before the system goes live. This is a hard rule, not a setting.
How long does setup take?
The Tracking Fix typically takes about a week. The Speed-to-Lead System takes one to two weeks, including your approval of every message template. The Full Growth Engine ramps over the first thirty days. You'll see the first automated reply go out before we send our final invoice.
Do I need to change my website or buy new software?
No. We build on top of what you already have — your existing website forms, Meta lead ads, email inbox and WhatsApp. The automations run on n8n, and you keep ownership of and access to everything we build. If we ever part ways, the system stays yours.
Am I tied into a long contract?
No. One-off builds have no contract at all. Monthly plans are rolling with thirty days' notice — no long contracts, ever. If the system stops paying for itself, you stop paying for the system. That's the deal.
Free 15-minute call
Stop paying for leads you never speak to.
Book a free Lead Leak Audit. In 15 minutes we'll find where your enquiries are leaking, what it's costing you, and whether we can fix it. If we can't help, we'll say so on the call.
Pick a time
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